Every now and again a company, a brand or a product comes along that you feel genuinely passionate about, even though you know that you are being advertised to. It doesn’t happen often. Maybe once or twice in a lifetime. You think good thoughts about this company, you avidly endorse their products, despite having no obligation to do so. You advocate for them, you defend them, and you follow who they are, what they do, what they stand for, and ultimately, the things that they create. For me, that company was Apple, and that first product was the iPod.
Since that memorable summer’s day that I unwrapped my first iPod, I have transformed my whole personal, creative and work life with almost every single product (and variant of that product) that Apple have birthed ever since.
Years passed by and I have never felt that magnetism, excitement, or experienced that sheer joy from any other company, brand, or technological development (that wasn’t spearheaded by Apple)… until last year.
Meet Visual Supply Co or VSCO.
A name that I could not be more excited about. They are ‘that’ company for me.
VSCO are “passionate about creating beautiful and efficient digital tools for the modern creative” and in my book they do exactly that, but like no other before them.
I could ramble on and on all week about how aesthetically pleasing, well designed and just downright awesome their software is, but if you aren’t already using their stuff… you can see for yourself.